Social Media Platforms for Startup Success

Social media is now, more than ever, the place where people go to find out what’s new, what’s hot, and what’s trending in their world. It has become a crucial platform for brands and businesses to communicate with their target audience and grow their customer base. This explains why startups have adopted social media as one of the primary marketing strategies to promote their business. Given that there are so many social media platforms available today, let’s take a closer look at 3 of the most popular ones that your startup may not have focused on yet. From photo-sharing networks like Instagram to video streaming services like YouTube, you can expand your startup reach online exponentially.

Although there are various reasons to consider a startup before marketing on any social media platform regardless, here are 3 platforms we are sure your potential audience would be on


Instagram is one of the largest social media platforms with over 2 billion monthly active users. As a result, it has become a potent place for businesses to build their brand, gain new followers and increase sales. The good news for startups looking to take advantage of the benefits of Instagram’s vast network is that it’s free to use. That means you can take advantage of its massive growth potential without having to break the bank to do so.

With more than 800 million daily active users, Instagram provides businesses with a great opportunity to connect with their customers on a more personal level and tell their stories through visuals. That’s because Instagram has become known for its focus on image-based content over text-based content, which means that visual storytelling has become one of the most popular ways to engage users on this platform. This has also made Instagram a great platform for businesses to showcase their products and services visually using product-focused images or videos. 

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In Borderlesshr for example, we make use of this social media platform for generating leads, putting out useful content, and even in-house recruitment exercises. We leverage Instagram as a marketing platform for our visual content, click here to see our Instagram page.


YouTube is the most popular video streaming platform in the world with over 1 billion daily users. It has become a powerful tool for businesses to grow their brand, connect with new customers, and increase engagement with the right influencers. More and more startups are investing in YouTube as a social media platform. In fact, YouTube is so popular with businesses that many are moving away from other social networks like Facebook and Twitter.

The reason they’re doing this is that they want to keep their followers on one single network where they can grow their brand, engage with their customers, and generate leads all in one place. With the rise of so-called influencer marketing, there has never been a better time to focus on YouTube than now. With more than 500 million logged-in users every month, YouTube has a huge network of engaged users. This makes it a great place for startups to reach their target audience, gain brand awareness, and expand their reach to new markets by connecting with influencers. Also, putting out valuable video content about your startup can help create brand awareness and gain potential customers.


LinkedIn is the world’s largest business-oriented social media platform with over 7 million users. It has become an incredibly popular place for startups and businesses to grow their brand, find new customers, and expand their reach to new markets. In fact, many executives have turned to LinkedIn as their primary social media network. As the world’s most powerful career and job search platform, LinkedIn has become a place where businesses share information, news, and job vacancies. This makes it an ideal platform for startups and entrepreneurs looking to recruit new employees and source new business opportunities.

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However, most people don’t realize that you can also use LinkedIn as a social media platform where you can post updates, share content, and engage with your followers on a more personal level. This is why many startups are increasingly turning to LinkedIn as their primary social media platform and abandoning Facebook. As such, you should consider using LinkedIn as one of the primary social media platforms for your startup.

At Borderlesshr, we leverage the power of LinkedIn to post regular updates, share valuable content and even generate leads, you can check out our LinkedIn page HERE.


Social media has become an essential part of everyone’s daily life, and businesses are now turning to these platforms to market their product and services. As such, you can’t afford to ignore these massive platforms and their incredible potential. Instead, you need to invest time and energy into finding the right social media platforms for your startup and build your following and engagement there to eventually generate more organic leads. 

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